Witness NVOHK (horrible name, cool concept) the first eco-friendly community managed by the people that own it. I’m member 1127. Apparently, when they hit 20,000 people all the joinees will be invited to contribute $50 a year (making, what, $1 million in seed money). The community members can then buy merch and participate in design decisions, etc. Oh, and 10% of the money raised goes to charity. Seems like a long shot to me… still, it is an interesting marketing model, and a super way to ignite a movement. One just wonders how many new t-shirt companies we really need?
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