We wish we could hate Walmart’s Xmas efforts, but we don’t.
They tug at your heartstrings…
…while gently massaging your wallet.
OK so those don’t suck, and we’re sure their audience likes them just fine.
But we don’t do “just fine.” We do “love beyond reason.”
And you know what we love beyond reason?
Target’s Christmas campaign, starring the amazing Maria Bamford.
Evil sister promotes the good ol’ doorbuster while making us laugh.
Cool sister promotes Target as a place that’s worth spazzing out over…while letting us know we don't have to spaz. What is that weird feeling coming over us? Do we…actually want to shop at a big-box store? Nice work, Target.