Now this is why we miss the days of three-martini lunches. (Besides the martinis, that is.) How hammered would you have to be to write this? And how schnockered would the client have to be to approve it? "Yeah, "Chubby." Let's go with that." That must have been the best brief ever.
Anyway, that's actually one of the less horrifying examples of the bad old days you'll find in this post: 15 Creepiest Vintage Ads Of All Time, up on RetroComedy right now. Check it out.
Via Boing-Boing, as usual.