Over the past few months, we’ve journeyed with the Exploratorium from the strategy phase to creative execution, and man-oh-man what a sweet ride it’s been. The people who work there are so flippin’ smart, we get butterflies when they speak. For those not privy, the Exploratorium is a museum unlike any other museum. Part science, part art, and centered around interactive exhibits, it’s a full-blown cognitive and sensory experience – no matter what age you are.
The museum recently relocated to Pier 15. Stunning architecture and avant-garde outdoor exhibits draw you before you even step inside.
As you might predict, the Exploratorium is a haven for families with kids. But on Thursday nights, the museum is open exclusively to adults 18 and over for $10-15, a discount off the regular $25. Basically, you pay less, you’re allowed to drink alcohol while touching everything in sight, and you don’t need to take down a mob of five-year-olds just to see the concave mirror exhibit. It’s clearly a win-win-win.
We knew the Exploratorium wanted to promote their Thursday night events. We also knew that their exhibits play with perception, presenting the world in ways you’ve never seen it before. So we created ads that do just the same. It was almost too easy. (Just kidding. Nothing we do is easy. Except Spoonrocket. That ish off the hook.)
The posters are currently up at Muni stops, BART stations, as well as thousands of local store and restaurant windows. Also running are the following radio spots on Pandora. We hear Yoda is a huge fan.
Exploratorium, “Perception Flipped #1”
Exploratorium, “Perception Flipped #2”
For the optimal viewing experience, continuously rotate your computer screen 180 degrees.
The next time your Thursday night plan involves Blokus and a 72-ounce Gatorade, haul your rear to Pier 15 instead and experience the transcendent wonder that is the Exploratorium. You really have to see it to understand it. And even then, mystery a still is it.
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