Okay, by now we’ve all had this message beaten into our brains: A lot of women have self-image issues. But the folks at Ogilvy Brazil finally figured out a brilliant way to prove it: Hire a criminal sketch artist to first draw women as they describe themselves, then as other women describe them. The differences are astounding.
All we can say is, damn. (Also, how the $#!@ do sketch artists do that?) Watch the video to see how it all went down, and hear how the women describe themselves, and each other. It’s pretty eye-opening.
http://youtu.be/litXW91UauESince Dove launched the Real Beauty campaign back in 2004, some efforts have been more lauded than others. But this is one of the most wonderfully creative interpretations we’ve seen. Cheers to Dove for making a brave brand promise, sticking to it, and still finding ways to surprise us after all these years.
What would your sketches look like?
Hi there! As a woman photographer for years, I can attest to the immense difference there is btw how a woman feels about her self and what she looks like to others. However, let’s not fool ourselves. Dove is on one hand doing a wonderful job of making us feel beautifuller, more self-accepting, all the while, promoting that BEAUTY Is of utmost important to a woman’s well-being and sense of self. As it that’s all there’s to us, women. And so, they keep us the merry-go-round of spending our mighty dollars on (their) beauty enhancing products. Marketing at its best.
This is so great, Jenni. Just goes to show, we women can be so hard on ourselves. Much harder than anyone around us. So cool to see the others’ perceptions. Thanks for sharing!
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