Category: Viral ROI
August 10th, 2010

Brand Champion(y).

Well, it's the dog days of summer once again, and not the adorable, bring-you-your-pipe-and-slippers kind of dog, either. Between flight attendants flipping out, fat people flipping out, and that faccacta oil spill, everybody's flipping out.

Fortunately, K-Swiss is doing it in a good way.

Think that's bananas? Check out Kenny Powers' INCREDIBLY, UNBELIEVABLY NSFW signing video.
Yeah. Wow.

Now, hard as this may be to believe, we don't think crazy-for-the-sake-of-crazy really gets you anywhere.

But.

If you're K-Swiss in a Nike/Reebok world? Maybe you don't follow the Athletic Gear Rule Book, which clearly states:

2(A): The Company Shall Market Product By Displaying Incredible Athletes. The Implied Promise Shall Be: "If You Buy This Stuff, You'll Be Just Like (INSERT ATHLETE NAME HERE.)"

Maybe you realize there's a big ol' world out there filled with has-beens and never-really-gave-a-crap-beens. Maybe you think, "The people who snuck behind the gym to smoke during P.E. class need shoes, too."

It's just crazy enough to work. Godspeed, K-Swiss. (Tubes!)

Via Adrants.

August 3rd, 2010

Today Is Brought To You By The Letter “M.”

Ever wonder what it’s really like at Mortar? Sesame Street has the goods.

(Start ’em young, that’s what we always say!)

P.S. “Sycophants?” Impressive!

September 3rd, 2009

Revenge is so passé. Frenemies for Life is the Reno way.

So what do you do when a hilarious comedian mocks you relentlessly, making you the butt of a joke on a national stage for, oh I don't know, say…6 years?

Given some variable demographics, you might:

1)
Throw a rock

2)
Start a band

3)
Sob uncontrollably

4)
Post some nasty Facebook photos

5)
Make a voodoo doll

-or-

6) Do what Reno did. Go renegade with a reverse psychology smack-down and launch a national PR campaign to celebrate them…but not without being a little cheeky.

A couple weeks back when the network-who-could-not-be-named announced they were ditching Reno 911!, the RSCVA sprung into action with a Save Reno 911! viral campaign which has resulted in some great buzz. 

Contrary to logic but embracing all irony, not only do they want to show to survive and thrive, but this time with a catch: FILM IN RENO. Duh. Last time we checked the Sierra's didn't have palm trees.

And its at benchmark status folks:

1,220 petition signers on the website
1,293 fans on Facebook
267 followers on Twitter

…and counting. Check out this USA Today article that is right on the money. And stay tuned for more from the Save Reno 911! coalition. This ain't over 'till we get some Dangle action up there.

July 28th, 2008

Penny’s produces a pixelated product promotion.

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JC Penny’s DorkDodge is supposed to promote their new dorm-centric line via 1992-style pixelated RPG. I’ll admit it has some retro charm and actually kept me sort of entertained, but I have a few qualms:

1) The entire premise of the game. You’re a college girl trying to meet up with your Christian Slater-lookin date, who is slowly losing interest outside your dorm. On the way outside, various college boys try to hit on you, and if you even vaguely engage them, they follow you unless you bug your girlfriend for a product-oriented solution. If you somehow fail to make it outside in time, your date ditches you. You have six minutes. It took me 40 seconds.
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2) Are college girls seriously this lame? ….actually, nevermind. I vaguely remember when I was a college girl, um, two months ago.

3) How do I know Jason is any better than all the other guys who are totally into me? Maybe they’re not that bad. I mean, they followed me all the way outside. That’s more than Jason would ever do for me.  I don’t even think he likes me that much. I mean he wouldn’t even wait six minutes for me! WTF?

4) Who can even afford college anymore anyway?

5) The acting. You just have to play it yourself to understand. 

6) It encourages college girls to be even lamer than they already are by letting them think a) that knowing how to impress a diverse range of people will only result in them obsessively stalking you, b) that the only guys who are worth it are impatient, Christian-Slater lookin jerkholes, and c) that you should always take the advice of obnoxious baret-wearing French chicks. Not to mention every character is a blatant, shallow stereotype. Including yourself, if you maintain a winning strategy.

But you know what, I played it, and at least it took up an hour of my time by giving me something to blog/complain about. That would be one hour, forty seconds total.
And they did get me to link it – even suggest that you play it.

So… kudos to the team that made this, and sorry the original post was kinda mean. Maybe I’m just jealous because I never had a hot date with an impatient Christian Slater-lookin jerkhole in college. And he never brought me flowers, either. Jerk.

Thanks AdRants.

June 27th, 2007

Totally Visceral, Totally Viral

This is the best! I have no idea what they are saying, or what the ad is for, but it doesn’t matter one bit – what a hoot!

Click here to watch the video.

Whoa