The Life of Riley is a blog penned by 108-year old Olive Riley, of Broken Hill, Australia.
She gets a bit of help with the typing and coding, but the thoughts are all hers, and she’s more "with-it" than most of the Creative department on a Monday.

An excerpt:

OLIVE’S THIRD POST
Good afternoon everyone. This is Olive here. First, I want to thank all
of you who visited my blob. Gerard says there’ve been 192,000 visits
but that can’t be right.

Mike
It’s a blog, Ollie. Not a blob.

Olive
Oh, really?

Say it with us, people: Awwwwwwwwwwwwww.

Pay her a visit. She’s talking wind farms today. Pretty cool.

From Gizmodo: "It’s ultra-thin, can have normal hard drive or a solid state one and,
except for a couple ports, it’s all about wireless connectivity. It’s
an stunning .16 inches thick at the bottom and .76 inches on the top.
The black keyboard is LED backlit, sightly recessed MacBook-style, with
rounded edges all around. The latch is magnetic and has a gorgeous
13.3-inch screen with ambient-light sensor and, get this, multitouch
trackpad."

Why are we really blogging the MacBook Air?  Not because it’s the next cool tech toy. (Although it is, and if you want to buy us one, we’ll worship at your feet forever…or at least until the next toy comes out.) No, we’re more impressed with the speed, power and organization of the marketing/pr rollout. The product, ad, instructional video and website all break at once, all as clean and elegant as the product itself. Sounds easier than it is. (Also, we are impatient with how slow Apple’s site is running right now. Probably has something to do with the whole freaking world being on there.)

Our point? Doing things right ain’t cheap or easy, but the dividends are massive.

Mortar client St. Mary’s Medical Center is all over the interwebs, even making VH1’s Best Week Ever thanks to an amazing toe-to-thumb replacement surgery performed on carpenter Garrett LaFever by Dr. Charles Lee and UCSF plastic surgeon Scott Hansen.  

All kidding aside, congratulations to St. Mary’s, Dr. Lee, Dr. Hansen, and especially, Mr. La Fever.

Wait.

What are we saying? "All kidding aside!?" This is the Mortarblog!

We sincerely hope St. Mary’s can do cranial reattachment surgery, because our heads are about to pop off from all the funny:

“St. Mary’s. Is that a good hospital?” “Toe-tally.”

“That Garrett LaFever is all thumbs…or is he?”

“Oh, man. Only one beer left. Hey, Garrett, wanna thumb-wrestle for it? Wait a minute…”

“Damn, we’ve been standing here all day. We’ll never get a ride. OK, Garrett, your turn.”

OK, we’ll stop now. This is tasteless. (Toe-tally tasteless!)

No, seriously, you guys, knock it off. Get serious. (Yeah, you guys..toe the line!)

Excuse us. We should be going.

Great job, Mortar PR!

(Two thumbs up! You guys are toe-tal rock stars!)

"Damn kids, with their hip and their hop and their baggy pants…And make the logo bigger! "

While we are sorely, sorely tempted to make a
gratuitous "Tim-before-11am" joke, we won’t.

Instead, we’ll just point you to this cornucopia of creepy old ads.

Brought to you by Molly, and the good people of 2spare.com.