Category: Uncategorized
March 2nd, 2009

Hey smarty pants: we’re hiring. (Public Relations Sr. Account Executive)

Not only is Mortar the proud editor of MortarBlog, we are also a fast-growing San Francisco shop specializing in integrated brand communications.

Yes we are.

We attract a great mix of clients who love our blend of integrated services.

Now, we need a fiendishly clever Public Relations Pro.

Most important is finding a self-starter with the right blend of media and client relations experience and superb organizational and writing skills.

Our ideal candidate will think differently about PR and understand how it interacts with marketing, branding and all the rest of the communications goodness. They will have an acute sense of the big picture, get excited by the possibilities of a start-up and won’t break a sweat at the challenges of a small budget. They will also need 3-5 years experience pitching consumer goods and services, with at least 1-2 in an agency. (Oh, and sorry, but we don't want to hear those w/only deep-tech exp.).

You’ll also need a killer book—heavy on media coverage that made a difference, great writing and creative, strategic programs.

Sense of humor g-o-o-d. 

In addition to the obligatory coffee, skittles and beer, we’re offering something a little different.

The chance to help build a new kind of agency. 

Send an email pitch to heythere@mortarpr.com, along with your resume.

Due to time constraints, we can only respond to candidates we want to interview.

Also, we can’t consider candidates who live outside the Bay Area. Sorry.

And no calls, please. We’re on the phone enough already.

heythere@mortarpr.com

February 5th, 2009

This one’s for Hugh.

View our mighty Mortar blog on THIS link.

Do it. Truuust us.

Thanks, Daily Candy.

January 13th, 2009

Myspace… Facebook… Twitter… Daytum?

Regardless of the many naysayers of Twitter, you can't deny that 752% growth in 2008 is quite a feat. But how sustainable is the Twitter platform? With Facebook status updates quickly looking a lot like tweets, I have a hard time believing that Twitter is here for the long haul.

What's next? Perhaps Daytum. Currently in private BETA, Daytum is a blog-like or Facebook profile-like community for sharing your personal data. If people are this into sharing the makeup of their minutes in tweets, sharing all aspects of daily lives might be the logical progression – minutes late, jackets worn, drinks drank, and more.

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It's certainly good looking and interesting. And the founder's annual report is a gorgeous way of summing up all the little actions that make up a person's year.

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January 13th, 2009

The Oval Office, IKEA style

Things I'd rather stab myself in the eye with my Mortar recession kit spork than engage in ANOTHER conversation about:

1. The recession. (But the recession kit is damn cool, if I do say so myself)

2. Change. Brought on by Obama (awesome), but not so awesome that this word now epitomizes everything 2009.

Even IKEA has jumped on the "change" bandwagon, converting Washington D.C.'s Union Station into a mock Oval Office fully equipped with IKEA furniture and Secret Service officers.

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For the "Embrace Change" campaign, IKEA has taken over Union Station with posters, banners, and wraps.

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The campaign is timely and well-executed, but I'm still eying that spork.

Thanks to Apartment Therapy for the tip.

October 27th, 2008

It’s The Most Wonderful Time Of The Year.

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No, it’s not Talk Like a Pirate Day.
Sorry, it’s not Spring Training, the autumnal equinox or World Alzheimer’s Day either. (Wait, is it? We’re pretty sure it’s not.)
It’s the Day When They Tell Us That A Badly-Named Medicine For Rheumatoid Arthritis Is Coming Soon! Seriously! OMG! Actemra! Coming! Soon!

We always wondered why the City bothered to print “Advertising On This Newsrack Is Not Controlled By, And May Not Reflect The Views Of Any Of The Publications Within” beneath the boards. Now, we know. Wouldn’t want to make The Learning Annex look bad.