Ever wonder what it’s really like at Mortar? Sesame Street has the goods.

(Start ’em young, that’s what we always say!)

P.S. “Sycophants?” Impressive!

So, you guys probably heard a little bit about the whole LeBron James kerfuffle? What with the crazy hour-long tv special and the angry letter from jilted management? Basically, it was a lesson in How Not To Market Yourself. It was so bad, ESPN even spoofed themselves. Check it:

But here’s where it gets interesting – check out Chili’s “angry” response…in Comic Sans!

Being able to laugh at oneself is one of the best things a brand can do. It oozes confidence. Also, it’s funny. Plus, there’s that one Chili’s in the terminal at O’Hare? Never poisoned us once. Well done. 

Pardon the radio silence; we've been on the road. We'll make it up to you, we swear.
This poster from The Alamo Drafthouse Cinema in Austin, Texas would make a great desktop background, wouldn't it? Except aren't you kind of afraid you'll go get a cup of coffee and come back and your hard drive will be filled with adorable space guinea pigs? Check with your science officer before beaming aboard.

With a headline like "Reno: It's Like Vegas But Without All The Douchebags!" you'd think we were Conan O'Brien's roadies. Or you'd think Team CoCo had part-time gigs as brand strategists at Mortar. But it ain't like that at all. What it is like is this – we freaking told you so! 

See?

SEE!?

There is good, cheap, non-douchey fun to be found in the Biggest Little City. (And alcohol. Lots and lots of alcohol.) Go check it out for yourselves!
Just don't tell the you-know-whos.

Thanks, Team CoCo!