We launched our much-anticipated Mortar 360 brand quiz today.
Click through to test your brand management prowess against the Web’s most advanced (and we might say pithy) brand analysis tool.
Category: Puzzlers
November 29th, 2006
Brand Quiz: Is your brand a sucking, swirling eddy of despair?
Click through to test your brand management prowess against the Web’s most advanced (and we might say pithy) brand analysis tool. November 1st, 2006
New puzzler! Submit your ridiculous agency emails.Inspired by the truly inane (but no doubt true) posts of actual idotic agency and client comments on Adverbatims.com we are pleased to announce our new puzzler. Send in your inane agency and client messages and the winner will receive, yes you guessed it, $50 in Fandango tickets. Contest starts now. And it closes a week from today. Judging will be by an independent party, most probably not me but definitely a Mortar employee. To get you started here are a few choice items from Adverbatims: “They loved it but the want to change the pictures, headline and design.” “Make it wild but conservative!” “Before negotiating something, I practice in the shower“ “There’s an X crossing the photo. When you send me the final art, it’s not going to be there, is it?” “Can you change the word ‘exquisite’ on the ad? Words including the letter X are way too complicated.” “It’s amazing how well you interpreted the brief. This piece is exactly “This is a picture of how I want the ad. I had to draw it in a napkin.” And my absolute favorite: "You’re going to rape every piece of crap on the shelf.” Enter your entries below or email them to me. October 23rd, 2006
Fun with stationery.
Click through here to see the site and wonder at the possibilities of stationery art.
July 27th, 2006
Google seeks smarties
Not content with straightforward help wanted ads, Google designed its own promotion for eggheads in Boston and Silicon Valley back in 2004. Apparently, the solution to this puzzle is a URL address for an an even harder problem. I’ll save you some hassle, the answer of course is 7427466391 (yeah, I looked it up, on Google of course). Its nice to see an advertiser have the confidence to challenge its audience.
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