Jul. 27th, 2006

Google seeks smarties

GooglebillboardMortar’s Communication Planner, Nick told me about this billboard for Google.

Not content with straightforward help wanted ads, Google designed its own promotion for eggheads in Boston and Silicon Valley back in 2004.

Apparently, the solution to this puzzle is a URL address for an an even harder problem.

I’ll save you some hassle, the answer of course is  7427466391 (yeah, I looked it up, on Google of course).

Its nice to see an advertiser have the confidence to challenge its audience.


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