Category: Public Relations
September 22nd, 2008

The CarryEco Bag From TOKYObay Fights Greenwashing on EcoStiletto.com

Mortar helped CarryEco take on the heavy weights of greenwashing on EcoStiletto.com. Just because you tote around a reusable shopping bag doesn’t mean it’s good for the environment.

Save yourself the trouble of bobbing-and-weaving propaganda and pick-up a stylish CarryEco bag from TOKYObay.

Greenwashing is for wimps. CarryEco is for everyone else.
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September 19th, 2008

Zivio Boom + Mortar = Love Child Website

Check out the new website Mortar created for the new Zivio Boom headset. Different tabs showcase places where a Zivio Boom comes in hand – er’ hands free. But proceed with viewing caution – looking at fashionable multitasking scenarios may cause feelings of inadequacy.Picture_4_2

September 3rd, 2008

Instantly Update Twitter, Flickr, and Facebook with AirMe

Picture_3_2Announced alongside the opening of Apple’s App Store last month, AirMe is a free and easy-to-use downloadable photo sharing application. Instantly send photos to Facebook, Flickr, and Twitter. Just think…now all your friends can see just how fabulous you are in real time. All photos are auto-tagged with location, time, weather, and any user customized information. There is also an easy auto-post to Twitter, with optional location tagging.

Wired Blog Network called AirMe a great iPhone app for parents, and "so far…the best app I’ve found to snap pictures and automatically upload them to my Flickr stream."

PC World included AirMe in their Top 17 List as an "app you need right now," while MacWorld called AirMe a "cool upload utility."

Upcoming AirMe releases will include photo and video versions for Sony Ericsson and Nokia phones, and auto-links to Picasa, PhotoBucket and many other popular sites.

Check it out at www.airme.com

April 29th, 2008

St. Mary’s Medical Center Lands CNBC for Wii-Hab

Question: What do rehabilitation patients and Nintendo Wii have in common?
Answer: St. Mary’s Medical Center

Question: What does CNBC’s "Squawk on the Street" want with St. Mary’s?
Answer: A medical perspective on how Nintendo Wii is now being used to help patients meet rehabilitation goals.

Click here to watch the complete story.
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October 24th, 2007

The most rewarding (yet ass-chapping) thing you will ever do

Join Team MortarHey Mortar People,

Join Team Mortar on the AIDS LifeCycle, June 1-7, 2008! As part of our commitment to the San Francisco AIDS Foundation, Team Mortar is going to saddle up for the AIDS LifeCycle 7, which takes place next summer, covering 545 miles through beautiful California, from San Francisco all the way to Los Angeles.

Join Sarah, (who hasn’t been on a bike in over 6 years!), Shauna, Renata, Bennett and other Mortarons. You don’t have to be one of those one-pant-leg-rolled-up, down-with-the-man, traffic-law-ignoring bicycle people to do it – just a regular person with a sturdy posterior and an urge to do something good for the world. You know it sounds awesome, so sign up!

REGISTER NOW to join Team Mortar on the ride!