As great ideas go, our friends over at Dynamic Signal are pioneering some pretty darn hot ones.
Heard of employee advocacy, social selling, brand alignment? You know, using smart technology to gather and distribute your branded content via your employee’s social channels. Gone are the days of alt + tab every time your boss walks past.
Think of it this way:
You have 100 employees. They each have 500 social connections. Now, while math generally makes us queasy, a free and targeted media channel of over 50,000 people certainly does not. And most of them already know you, your company or are prospects.
Best of all, Dynamic Signal not only allows you to push material to this audience—it tracks how their connections engage with it, to what extent your employees participate, and who in your organization has the greatest influence.
Now not everyone public shames poor performing executives. But it’s nice to know you have the information should you choose to.
Our joint release is here. Dynamic Signal is here. There is a great Zuckerberg joke here.
Pictured: Majid Karimi, Tom Carr, Lauren Campbell, Mark Williams, Pavey Purewal, Scott Burke
Nah. It’s definitely something. Something HUGE. We just can’t tell you what it is. What we can tell you is that we’ve been working with startup Qumulo over the past year to brand their upcoming software product. And very soon, they’ll be introducing a revolutionary new approach to enterprise storage. And this is the delightfully cryptic teaser site we created for them. Now we’re gonna have to kill you. Sorry.
Qumulo recently received $40 million in funding, and the press is all atwitter about it—Forbes, Fortune, WSJ, GigaOm, TechCrunch, and more. Pretty impressive, considering the product hasn’t even launched yet. Keep up the mystery, guys. You make the CIA look like Perez Hilton.
Yes, the rumors are true. We ARE working together. Can’t say much other than you can catch us every Thursday night at the museum. (Or is it a museum?) We’ll be launching two new campaigns soon. Watch this space.
Five vagrant zombies were sighted last Friday around 3:15 p.m. on Maiden Lane, near San Francisco’s Union Square. An eyewitness named Phil (the bartender at Otis) reported hearing a series of bone-chilling screams, immediately followed by Mortar employees bolting out of the building like their lives depended on it. Probably because they did.
“It was crazy,” said Phil. “I mean, I’ve had drinks with Scott, and he’s usually a really calm dude. I didn’t think he could shriek like a 10-year-old girl at an N Sync reunion concert.”
Licensed zombie-ologists are still investigating where the undead visitors may have originated from. However, past research has shown that zombies are drawn to especially old buildings, and 25 Maiden Lane is on San Francisco’s Historic Register. Mark Williams, managing partner and co-founder of Mortar, contends the pseudo-humans were after the abnormally large brains of Mortar’s employees, a hypothesis his colleagues widely support.
While no news crews made it to the scene in time, we did secure this footage captured by a group of Norwegian tourists:
Mortar’s office was mercilessly ravaged by the pale-faced monsters, leaving it uninhabitable. However, thanks to the wonder of small agency efficiency, the company managed to find a new home over the weekend. Mortar’s new residence is 2 Bryant Street, Suite 210, in San Francisco’s SOMA neighborhood – located across from Red’s Java House and Pier 22 1/2 (zipcode 94105 for those who plan to send love letters). The move comes at an oddly convenient time, since the agency had outgrown its space and was dangerously close to installing bunk-desks.
No Mortar employees were seriously injured in the event, and all are reported to be in stable condition. Allyson Stinchfield, Director of PR and Social Media, did receive a dollop of zombie spit-up in her eye upon asking one of the flesh-eaters if he was Moby.
It’s not bowling. It’s not golf. And whatever you do, don’t call it “bocce.”
It’s Lawn Bowls. And it’s the next big thing in American sports. Like Mahou Sensei Negima, the metric system, and boxed milk, Lawn Bowls is just another train that our nation inexplicably missed. 20 million people around the world indulge in this delightful diversion, while only 17,000 do in the U.S. The game has been around for 500 years – so exactly why haven’t we recognized its undisputed awesomeness yet?
No sport becomes an American pastime overnight. Do you think baseball was popular in its germinating stages? “Hey guys: Let’s all put on tight, non-breathable pants, have someone throw a rock-hard leather ball at our faces, then dive headfirst onto dirty vinyl bags all day long.” Yeah. Maybe later.
Sports gain popularity through awareness – which is what Lawn Bowls lacks in the U.S. That's why the United States Lawn Bowls Association came to Mortar. And it’s why Mortar is on the hunt for sponsors of all shapes and sizes for the USLBA.
If your brand is looking to gain awareness and boost its image, this is a low-risk move with a potentially huge payoff. Although Lawn Bowls is a sport you can play whether you’re 19 or 90, the average player age is 50+. With the exploding number of baby boomers entering the market each year, these leisure beavers are looking for a fun, low-impact activity to keep them from having to tend to the garden all day and converse with their one-eyed curmudgeonly neighbor.
Not many sports could be more appealing to this crowd – or for your brand. Think curling, but on grass: challenging, fun to play, and with massive potential for cocktail consumption. It’s ideal for TV coverage, but without the need for big slabs of ice and bitter cold. You play on a manicured grass court, and there’s unlimited opportunity for social activity off the green.
Brands, are you listening? Get in the rink before someone else beats you to the jack. Download USLBA's full sponsorship deets here to learn more about why this could be the best decision you’ve ever made. If you’re interested in being a national, regional, local, or event sponsor of the USLBA, contact Craig Patterson at craig@mortaragency.com or (408) 802-9122.
