As great ideas go, our friends over at Dynamic Signal are pioneering some pretty darn hot ones.

Heard of employee advocacy, social selling, brand alignment? You know, using smart technology to gather and distribute your branded content via your employee’s social channels. Gone are the days of alt + tab every time your boss walks past.

Think of it this way:

You have 100 employees. They each have 500 social connections. Now, while math generally makes us queasy, a free and targeted media channel of over 50,000 people certainly does not. And most of them already know you, your company or are prospects.

Best of all, Dynamic Signal not only allows you to push material to this audience—it tracks how their connections engage with it, to what extent your employees participate, and who in your organization has the greatest influence.

Now not everyone public shames poor performing executives. But it’s nice to know you have the information should you choose to.

Our joint release is here. Dynamic Signal is here. There is a great Zuckerberg joke here.

Pictured: Majid Karimi, Tom Carr, Lauren Campbell, Mark Williams, Pavey Purewal, Scott Burke