Category: Mortar’s Work
January 15th, 2007

PR works: survey of online shoppers provides measure of PR success.

Here’s an idea for those of you PR doubters. Why not ask site visitors how they came to hear of your site?

A recent survey of holiday buyers on a client’s ecommerce Website revealed that nearly one third of site visitors can be attributed to PR activity. Verbatim from the email:

"Just thought you’d like to see the responses to one of the questions I slipped in the survey we ran with 4th quarter buyers:

Question: How did you first hear about XYZ.com?

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And of those who answered other it was pretty much 1/3 article 1/3 website 1/3 crazy

This tells me close to 30%  (article + TV+ Other)  found us based on PR type activities.   At least that is my interpretation…"

Careful readers will note that the site attracted 3,800 buyers, too.  Want to know more, contact MortarPR here.

January 8th, 2007

Come get some. Our facelift is complete.

Comegetsome The wait is over dear readers. 2007 can officially begin now that we have completed our much anticipated online facelift. (Someone please explain to me why internal branding projects take four times a long as the work we do for clients. Sheesh). Still. Click through and marvel at the new Mortar agency site. The MortarPR site. And our own branded approach to, well, branding, Mortar 360.

December 17th, 2006

Let the breakthroughs begin: Isilon Systems IPO best since dot com crash.

John Cook at the Seattle Post Intelligencer reports that Isilon’s IPO is the "best performer in years". From his "Venture blog":

"Isilon Systems skyrocketed in its stock
market debut Friday, with shares rising 77 percent in the best opening
performance for a technology IPO in more than six years… Isilon, which raised $108 million in a public offering that industry
watchers described as one of the hottest of the year. The stock closed
at $23.10, giving the money-losing company a market value of $1.4
billion.

"This is the best technology first day pop since 2000 without
question," said Paul Bard, a vice president at Renaissance Capital’s
IPOHome. The previous title holder: Santa Clara, Calif.-based
Transmeta, which had a first day gain of 115 percent in Nov. 2000."
More here.

John’s article in the Post continued:

"The 246-person company, which helps customers such as Kodak, MySpace
and NBC manage their digital storage needs, raised $108 million through
the public sale of stock. It initially was looking to pull in about $80
million.

The sharp rise in the stock even surprised some Isilon executives
who had gathered on the New York trading floor of Morgan Stanley, the
company’s principal underwriter. As the "ISLN" ticker symbol flickered
across an electronic monitor, Isilon’s senior director of marketing,
Jay Wampold, said it "caused us to raise some eyebrows." Full article here.

Mortar watchers will note that Mortar launched the new brand for Isilon back in October.

You can see some of the work here (Website). And here (The Almost Awards). Isilon is our first debut on the public markets since we founded Mortar back in 2003.

December 5th, 2006

Mortar launches MortarPR.com

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Hot on the heels of last week’s launch of the Mortar 360 Brand-o-meter comes the new site for Mortar’s PR team.  Click through to learn about the offering that Hugh (our gracious writer) describes as "finding new ways to tell the most important love story of all. Yours." So sweet. And did we mention that PR is very reasonably priced? (Shut it-Ed)

November 29th, 2006

Brand Quiz: Is your brand a sucking, swirling eddy of despair?

Brand_o_meter We launched our much-anticipated Mortar 360 brand quiz today.

Click through to test your brand management prowess against the Web’s most advanced (and we might say pithy) brand analysis tool.