Category: Mortar’s Work
October 10th, 2007

Mortar Loves LOHAS And All Conscious Consumers

Mortar has been working with a number of companies in the LOHAS and
Conscious Consumer market recently, and we’re noticing a trend: green
companies not only put green in your pockets, they’re fun to work with.
And we’re all about the fun! (Okay, we’re all about the green, too.)

An example: Playa Viva, one of the sustainable organizations on the
Mortar roster, is an environmentally responsible luxury resort opening
in 2008 in Zihuatanejo, Mexico.

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Sunset over Zihuatanejo Bay from Wikipedia

Yes, you read that correctly – environmentally sustainable luxury. It’s not an oxymoron. In fact, Playa Viva is one of the first resorts to combine preservation of the local environment and improving the surrounding community with a spanking good time. Mortar is in the midst of a major marketing project designed to introduce Playa Viva to LOHAS and Conscious Consumer vacationers. As you can see from the photo above, it’s going to be a really hard sell since Zihuatanejo is such a scenically-challenged place.

As Playa Viva is a family resort, Mortar is focusing design efforts on impressing the heck out of Conscious Consumer moms. You know, the kind of mom that replaced all the old light bulbs in the house with fluorescents and takes the kids to soccer practice in a hybrid vehicle.

And also the kind that takes the kids on vacation to beachfront Mexico. Some moms, who remain nameless, didn’t take their kids any further than the local pool but we’ve gotten over it. Lucky LOHAS tykes.

To learn more about Playa Viva, visit http://www.playaviva.com.

September 7th, 2007

Yes, that’s Lauren Hutton in a Mortar cap…

…and, no, we didn’t have to pay her.

Mortar_hutton2_4

The absolutely wonderful and gorgeous human being that is Lauren Hutton is the guest speaker at St. Mary’s Medical Center 150th Anniversary Gala on Saturday, September 8.

The Mortar PR team is helping to publicize the event and accompanied Ms. Hutton to the Ronn Owens Show at KGO-AM this morning.

Without any fuss, Ms. Hutton agreed to don one of our stylish baseball caps and pose for a few (admittedly blurry) pictures.

She’d spent 24 of the past 36 hours on a plane, got up before dawn and still looks better than most of us ever will.

BTW – the pictures were blurry because someone used to paw through mom’s magazines in the 80’s and marvel at the incredibly sophisticated beauty featured therein and was about to have kittens because he could not BELIEVE he was taking pictures of Lauren FREAKIN’ Hutton.

June 6th, 2007

Galaxy Wars

StarwarsApparently Mortar is in the throes of an internal battle for space.  To counter Account Services’ imperialistic cubicle-grab, the Creative Department has established a bulkhead by welcoming three new talents to the team.  Thank GOD one of them has considerable experience battling the Dark Side, or else the fight may have been lost.

Interactive associate creative director Chris Inclenrock hails from Lucasfilm, where he was responsible for the development and art direction of all websites including starwars.com.  Most recently, he was the Director of Interactivity at Francis Ford Coppola presents, where he was perhaps best known for discovering the secret key to the private wine cellar and drinking his way through much of the famous director’s old and rare vintages. 

David Myatt, associate creative director, brings more than 15 years of experience in the creation and design of advertising and branding to the job.  Rumor has it that he can’t spell, but no matter—he’s an art director, and a darn good one.  A fine artist cursed with the brain of a marketer, David has worked for RBG Marketing, TMP Worldwide, and Austin Knight, and has solved the toughest of creative marketing problems for industry leaders like Time Warner, Geico, Nike and AT&T Wireless.

As for designer Michelle Kim—not only has she traveled the globe and then some, but the girl has one unbelievable portfolio.  She’s studied at RISD, Corcoran College of Art and Kenyon College, and holds a second degree in Anthropology from UVa.  Before discovering her true calling, she lived in Paris, taught Kindergarten in Seattle, and flew fighter kites in Bombay.  Oh yeah, did we tell you that she also spent considerable time studying with the Jedi masters?

January 29th, 2007

Brand positioning

Brands looking for a new position should visit here: Mortar360.

January 29th, 2007

Top ad agencies

Top ad agency? Check out Mortar.