Category: Mortar’s Work
September 23rd, 2009

Somewhat Hilarious Results.

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One day a while back, digital marketing innovator Eyeblaster looked around and noticed – "Hey! Digital media sucks! You spend all your time running reports that don’t work, and no time on strategy!"
 So they built a product called MediaMind that fixes all that.
Then, they had us make them a couple of videos about MediaMind.
Then, they put the videos up on a pretty cool aggregator site – digitalshouldbesimple.com
The critics are somewhat amused.
“A frustrated user then airs her grievances with somewhat hilarious results.”

 If you’re in digital media, definitely check it out. Even if you’re not, go watch the videos. You’ll recognize a few Mortar folks in there – and perhaps learn to fear Alice as much as we do.

Robot Fabrication by Art Wilinski
Field and Post-Production by Upper Diamond.

September 17th, 2009

Renata Needs Venture Capital. We Know Just Where To Find Some.

IMG_0280 Won't You Help End Dog-On-Couch Violence?

Yowza. At the rate Renata's Amazing Apartment-Eating Dog is trashing her place, she's burning through all her startup cash. You know where she should go? Matrix Partners. We know they would be perfect partners for her and Eatie McFurniture because Matrix's smart, easy-to-navigate website focuses on what they can do for entrepeneurs, as opposed to being all "Look at us, we funded so-and-so and our dogs never eat our couches." Imagine what you could do if a group of people who really understand smart consumer conversations and great web design built your next site.
Just don't ask us to train your dog.

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March 5th, 2009

New identity for the San Francisco AIDS Foundation (SFAF)

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Remember how we sent half the agency on the AIDS/Lifecycle as part of winning the San Francisco AIDS Foundation redesign? Well, our work is done. And you see it here.

Unfortunately, their work–the work to defeat the spread of AIDS and HIV is far from over.

You can give here.

November 14th, 2008

Lead On.

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There's nothing we love more than seeing our clients in the spotlight (especially if that spotlight includes the CEOs of GE, Levi's, Ikea, and SK Telecom.) 

Mortar client BSR pulled in more than 1,400 attendees from across 50 countries for their annual sustainability conference in New York City, and featured keynote addresses by a few revolutionary sustainability evangelists.

We are proud to support an organization who is able to bring together the most powerful companies across the globe to work on making their business… The Business of a Better World  (Hey, that would make a great tagline…) 

Like the identity work? Send flowers, bags of Cornnuts and carpal tunnel wrist supports to:  Mortar, c/o Sophie Preap.

June 12th, 2008

We’re Baaaack

Despite some initial misgivings, we all survived the AIDS/LifeCycle. Every last member of Team Mortar (and honorary guests). Seven strong and only one flat tire, one collapsed tent, two cases of butt rash, five margaritas (come on, did you really think we’d last the whole week dry?), one mortifying walked-in-on-while-you’re-lubing-yourself-up experience, three cases of dehydration, one train-like snorer, one popped sleeping pad, way too many porta-potty visits and five million Pop-Tarts, Clif Bars, and fruit snacks. Oh, that and a total of $25,529 raised to fight HIV and AIDS.

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Team Mortar – Tami, Shauna, Ryan (hiding in the back), Steph, Sarah, and Renata (Ryan #2 is MIA)

Highlights…

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Impromptu dance parties (plus, men in bikinis/speedos/stripper boots on red dress day)

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Ginger

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And of course, the champagne toast at the completion of 545 miles. Congrats to Team Mortar and everyone who finished the ride. It’s been an amazing experience.