Category: Mortar’s Work
July 28th, 2010

Deploy Happiness. (And An Order Of Crazy Bread.)

Let's say you make apps for handhelds. What are you really providing? Ones-and-zeroes? No. Nyet. Non. You are giving your customers the ability to do more than they otherwise could have. Giving them the power to fill orders on the spot. Trade stocks from the airport lounge. Do pretty much anything that needs doing. In real time. Without delay. So if you think about it, they're not "using apps." They're deploying happiness.

Mortar client Antenna launched their shiny new Mortar-built website Monday – complete with shiny new logo and shiny new tagline.

Antennascreencap

We're predictably proud of it, but perhaps even prouder of the client's Facebook tribute to their new logo.

Pizzalogo

"Please leave 1/4" clear space around logo. Please do not eat logo."

Visit the site. Watch the video. Let us know what you think.

Posted by MortarMark in Branding, Mortar's Work, Web/Tech
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May 5th, 2010

Conan’s People Get Us. They Really Really Get Us.

With a headline like "Reno: It's Like Vegas But Without All The Douchebags!" you'd think we were Conan O'Brien's roadies. Or you'd think Team CoCo had part-time gigs as brand strategists at Mortar. But it ain't like that at all. What it is like is this – we freaking told you so! 

See?

SEE!?

There is good, cheap, non-douchey fun to be found in the Biggest Little City. (And alcohol. Lots and lots of alcohol.) Go check it out for yourselves!
Just don't tell the you-know-whos.

Thanks, Team CoCo!

Posted by MortarMark in Current Affairs, Guerilla Marketing, Mortar's Work, Public Relations, Television, Weblogs
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April 1st, 2010

Smile!

Brightnowhome

Well, what do you know? It's a shiny new website for Bright Now! Dental, designed and written by Mortar.  Check it out and let us know what you think.

And don't forget to floss.

Posted by MortarMark in Advertising San Francisco, Great Advertising, Mortar's Work, Web/Tech
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March 9th, 2010

How Gold Happens.

Mcf_01_lg

"The Wilmer Shields Rich Awards Program for Excellence In Communications recognizes and encourages excellence in communications by foundations and corporate giving programs."

Looks like they recognized excellence when they saw Marin Community Foundation's shiny new Mortar-built website, since they gave it a Gold Award. Are we surprised? Not really. Good clients = good work = good results. Are we happy? Deliriously. But then, we're always kinda delirious.

Posted by MortarMark in Advertising San Francisco, Best of the Ad Blogs, Great Advertising, Media commentary, Mortar's Work
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March 1st, 2010

Your Commute – Now With Extra Bacon.

RENO-015_R1v1_BrandBillboard_CheeseLog

Cross the Bay Bridge a lot? Then you’ll be seeing a lot of Mortar.  

If you didn't catch our mention on Adrants on Friday, then listen up: after a long, arduous journey not dissimilar to the Donner Party's, Our Reno Tahoe rebranding effort is taking a few baby steps into the public eye. If you're headed west over the Bay Bridge you'll see these billboards for the next year – so let us take a moment to say that while we strongly encourage a visit to Reno Tahoe, we strongly discourage whipping power u-turns mid-span. One board is powered by Twitter, so follow the tourist board @RenoTahoe if you're thinking of going up. Because a road trip to Reno Tahoe is great, but a road trip with a discount at the end of it is like a road trip wrapped in delicious bacon.

Posted by MortarMark in Branding, Mortar's Work
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