Category: Marketing Stats
January 23rd, 2008

Mortar. Now more than ever.

December, 2006 – Mortar does Flash demo for Wily Technology.

Wily is subsequently purchased by Computer Associates for $375 million. (It was a really cool Flash demo.)

January, 2007 – Armed with a Mortar-powered brand identity and messaging strategy Seattle-based Isilon Systems raises a staggering $1.4bn in the biggest tech IPO since the dot-com bust.

Last Week – TicketMaster acquires Mortar alumnus TicketsNow for $265 million.  The Crystal-lake, IL ticket sellers refreshed their brand Mortar-style in late 2006.

This Week – Security Benefit announces the acquisition of Mortar client Rydex Investments for so much money that Rydex spokespeople could only say "terms of the offering where not disclosed.”

What does it all mean? Besides being a powerful statement for the value of well-built brands, we think we may want to consider getting a tip jar.

January 30th, 2007

Elf yourself: 11 people a second.

RenAm I the only person who didn’t realize the  ElfYourself promotion was designed to promote OfficeMax as a gifting destination.

Um. That’s a long freaking road to hoe.

What kind of person gives office supplies for Xmas?

Still, reports abound ElfYourself was a huge hit with traffic peaking at 11 people a second.

And there I was thinking the whole point was to make us feel good about OfficeMax. Apparently, that is no longer a viable marketing goal.

Read more about  Elf’s success on Ad Age here. Oh and see the thing itself here.

January 29th, 2007

Dating sites cross the chasm. Older dates lead subscription growth.

"After years of losing subscribers to racier rivals and new social-networking sites geared to young singles, Match has become the largest online dating site in the U.S. by subscriptions, with 1.3 million members. One big reason: older daters like Mrs. Williams."  writes Sarah Silver in Saturday’s Journal.

Choice points include:

Continue reading

January 29th, 2007

Brand Management

Brand managers, see if you measure up. Take the Mortar360 quiz.

January 29th, 2007

Brand positioning

Brands looking for a new position should visit here: Mortar360.