Category: Branding
December 13th, 2011

We Will Fight Them On The Beaches!

So maybe you’ve heard about this War On Christmas thing. As for us, we remain neutral, like Switzerland. But there is an up with which we will not put. Brand standards, people. Look, we don’t care if you fill Santa with cheap vodka or pit him against Jesus in a no-holds-barred cage match.

Santadiagram
Leaving less than 1/4″ of clear space around the logo pisses Santa off, boys and girls.

But we do care if you don’t maintain the Jolly Fat Man’s brand standards. Which is why we’re damn glad the fine folks at QuietroomUK have produced The Definitive Brand Guide To *Santa.*

Download it, learn it, live it.

And if you’re thinking about deviating from the brand nostalgia, remember, he sees you when you’re sleeping.

August 19th, 2011

Everything’s coming up noses for Intersect ENT

Surgery blows—especially when your schnoz is involved. But with the FDA’s recent approval of their new product Propel™, our client Intersect ENT is poised to revolutionize chronic sinusitis treatment for good. 

Unlike anything in its category, Propel is a spring-like device made of a flexible, lightweight plastic polymer. This innovative design serves to gently prop open the sinuses after endoscopic surgery. The device also delivers an anti-inflammatory corticosteroid directly to the sinus lining, which keeps patients’ noses from flaring up like a bull seeing red. The result? Improved post-surgical outcomes, and reduced need for oral steroids that can have nasty side effects. It’s genius, really.

Inspired by Propel’s iconic design, Mortar created a distinctive logo to establish the brand identity for our client’s inaugural product. Evoking the shape and warmth of the sun, the mark quickly conveys the elegant nature of the device. See?

Screen shot 2011-08-19 at 11.45.26 AM

There’s also a website on the way, and we designed a trade show booth for Propel’s debut at the American Academy of Otolaryngology’s convention this September in San Francisco. If you’re in town, stop in and rub elbows. Or noses. 

July 29th, 2011

In Which We Follow The Advice Of A Devil-May-Care Flying Chipmunk.

 

A little humor makes a "me-too" service special. We're pretty sure we've mentioned Hipmunk before for precisely this reason – their Agony Index is not only funny; it's useful. Combine that sensibility with ads like this and one begins to think that these people (or cute animals who can book flights) might just be able to make the nightmarish hellscape that is modern air travel a little more tolerable.

The spot itself could have used more Trololo Cat and the narration is pure crap, but overall, great job.

June 28th, 2011

Presenting the American Fair Credit Council. Also: An Eagle With A Knife.

You guys know about debt settlement, right? We’ll break it down for you, just in case: You decide you need a new suit. You buy it. Your boss decides s/he needs a shiny new Gulfstream…which means you get downsized. Suddenly, you’re awash in credit card debt. You need help. A “debt negotiator” appears. They tell you they can negotiate your nut down to pennies on the dollar. You are happy. Then you discover how the racket really works. You are sad.  First, they want a big-ass up-front fee. Then, you’re asked to fund an account that will be used to pay off your debts – yes, for pennies on the dollar – but that isn’t real helpful if you don’t have any pennies to begin with. The whole thing is a lot like high school.  Remember the 300-pound bully who used to throw you against your locker, steal your lunch money and give you a swirlie? When that 300-pound bully is your credit card company, you need a bully to bully that bully. Or at least get their attention. If you had an eagle with a knife in its mouth, you'd be all set. But we'll assume you don't. (If you do, call us, we want to check that out.)

Faircrediteagle Would like to renegotiate your repayment terms.
Also: is an eagle with a knife.

Say hello to the American Fair Credit Council.

The good people of the AFCC noticed what was going on in the debt settlement racket market, and saw an opportunity. Not the “let’s check the poor people’s couch cushions for change”-kind of opportunity, but the kind that could actually help people get a fair shake in the credit game – a game that’s patently rigged. So, they created a brand new model called “no advance fee debt settlement.” Here’s how it works: You agree to a fee. The AFCC goes to work. Your debt goes down. You pay your debt. You pay your fee. You’re free. A simple, strong idea, worthy of a simple, strong name. Which Mortar was proud to give them.

So. Even if your credit’s good, check out the American Fair Credit Council. They’re a good friend to have, in an economy where one can never have too many good friends, feathered or otherwise.

 

 

May 3rd, 2011

A HOME WITHIN has a new home — online

Screen shot 2011-05-09 at 12.39.15 PM

There are many causes that Mortar holds dear- Fair Trade USA, the ASPCA, Martini Awareness Month- however we are proud to announce one cause close to our heart has launched a brand spanking new website.

With Mortar’s help, A HOME WITHIN, a non-profit organization right here in San Francisco dedicated to the mental stability of foster children, has gone live with a beautiful new website to match the beautiful work they do for kiddies around the nation.

For foster kids tossed around until they are kicked out of the system at 18, A HOME WITHIN provides stability and mental support. They match at-risk foster children with therapists and allow them to maintain a relationship regardless of age, location or finances. A HOME WITHIN launched their new site in May to mark Foster Care Awareness Month. With programs like Fostering Art, A HOME WITHIN supports creativity and mental stability in an very overlooked—but needy–population.

Mortar is proud to have been apart of the branding, brochure production and website design for A HOME WITHIN. Hopefully this website will allow A Home Within to reach more kids, connect with more clinicians and grab more funding (hint, hint).