What's gotten into Mazda? Did their parents go out or something?
First, they decide to not freak out about Michael Phelps, then they run this for Canadian grads. Can't they see…it's a print ad?
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Category: Branding
February 10th, 2009
Zoom-Zoom!February 10th, 2009
This Is Why We Can’t Have Nice Things.
We've said it before and we'll say it again: The kids, they likes to mess with your brand. Via The Daily Dish. January 26th, 2009
In Which The Brits Complain About The Food. Cookie? Or Crime Against The Culinary Arts?
Ponder that notion for a moment: British people. Complaining. About food. These are the people who thought, "I know, let's take a sheep's brains, add oatmeal, stuff it in a sheep stomach and boil the whole thing! Gah, it'll be great!" We must be talking seriously scary vittles here. Anyway, you Mortarblog regulars know – if there's one thing we harp about, it's this: People interact with your brand now. They can-and-will mess with you. Handle it wrong, and you're toast. Handle it right and you're much more delicious toast, served with butter and jelly on the finest china in all the land. This gentleman was apparently less than pleased with Virgin Atlantic's board of fare. So he decided to interact with the brand. Our favorite bit: "I’ll try and explain how this felt. Imagine being a twelve year old boy
Richard. Now imagine it’s Christmas morning and you’re sat their with your final present to open. It’s a big one, and you know what it is. It’s that Goodmans stereo you picked out the catalogue and wrote to Santa about. Only you open the present and it’s not in there. It’s your hamster Richard. It’s your hamster in the box and it’s not breathing." Sir Richard gave the bloke a call, and hopefully smoothed it all over. Any of you lot flying Virgin Atlantic these days? If so, do give us a restaurant review and let us know if the letter had any effect. It certainly got some press. December 3rd, 2008
M4W: “Single, Successful Italian Seeks Princess; Loves Mushrooms, Adventure…”
Remember about two posts ago when we were talking about allowing consumers to participate in your brand? The other day, we were walking through Montgomery station, and there was a little jazz trio there, and we started humming along with the music, thinking to ourselves: “What is this song? Is it from a TV show? A movie? No..it’s the Super Mario Brothers Theme!” Similarities between a MUNI ride and chasing an ungrateful princess through fields of homicidal mushrooms notwithstanding, we were intrigued. Turns out, our buds at VH1’s Best Week Ever are calling it “our generation’s Dark Side of the Moon.” While that may be hyperbole, the devotion of Mario fans is undeniable. The picture above shows a 17,000-pushpin student tribute to Mario. And the video below? An actual love song about the brand.
AgencySpy, you advance to the next level. November 5th, 2008
Good Morning, America.
We are stunned. We are also hungover. Let's hear what the world – remember them, all those people who hated us yesterday? – has to say:
"Your victory has demonstrated that no person anywhere in the world – Nelson Mandela, South Africa's first black president.
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"This is the fall of the Berlin Wall times ten. America is rebecoming a – Rama Yade, France's black junior minister for human rights
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"It's the beginning of a different era in the U.S. The United States is
a country to dream about, and for us black Brazilians, it is even easier to do so now." – Emmanuel Miranda, a 53-year-old police officer in Rio de Janeiro, Brazil.
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"No doubt that Obama will be better for the Americans and the whole
world, and being elected after the horrible policy of George Bush is enough by itself. Whatever change he can bring to the world after this catastrophic polices would be great." – Hisham Abu Amer, 28, in the West Bank town of Ramallah.
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"Today, reality in America has superseded fantasy. … Americans have And our favorite: "If it were possible for me to get to the United States on my bicycle, Nairobi's Kibera shantytown, one of Africa's largest slums.
Before yesterday, the only way a lot of these folks would have waved an American flag is if it were on fire. But that was before yesterday. For a pretty neat snapshot of national and world opinion on this thing, check out this gallery of headlines we put together for you. Naturally, The Onion takes the prize. Quotes from the AP via The Daily Dish.
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