If you're wrestling with whether to follow the lead of Geico's Gekko, Aflac's Duck or The Jolly Green Giant, Cadbury's have a lesson for you. Remember that spot we posted back in 2007 with the drumming Gorilla? well according to an official spokesperson that ad alone helped drive a 10% increase in Cadbury's sales. Quote: 

"….It's a phenomenal amount.

Ad-man
Ben Walker says the commercial also changed advertising by opening
companies up to more exciting ideas. He sat on a jury that voted it one
of the best ads of the year.

From then on, the question in corporate boardrooms has been…

WALKER: What's the next Gorilla, we want the next one of those, yeah."

NPR continues:

"None
of the ads have run in the U.S., but Cadbury's Tony Bilsborough says
they've received millions of hits on You Tube, and inspired dozens of
homemade spoofs from all over the world.

BILSBOROUGH: The advertising itself has actually made Cadbury — the brand — cool again.

And cool is something Kraft will probably have to pay extra for."

Food for thought. Full story here.

And to think we went all day without being those lame Californians who freak out at the first sign of rain.

It appears, however, that we've sprung a leak.

On the bright side, Sienna is not at fault. This time. 

MOLLY: "Look up, genius." 

HUGH: "Not without a brief."

Don't y'all fret none. Big ideas are waterproof.

Marin Community Foundation's website before:

And today – Marin Community Foundation's website with the Power Of Mortar:

Not to toot our own horn, but…it looks a little better. Go check it out. Did you know MCF just gave $35 million to Marin County schools? It's true. You can look it up. And if you go to school in Marin, you can look it up with your new tutor, or during your new after-school program…

Far be it from us to criticize the great Hugh Hefner (blessings and peace be upon him,) but the cover girl for Playboy's November 2009 issue is rumored to be…Marge Simpson?! Well, we suppose it does get folks talking about Playboy, which is always a good thing. For Playboy.

Plus, it gives us an excuse to post random Simpsons quotes:

You tell her, Homey.