"….It's a phenomenal amount.
Ben Walker says the commercial also changed advertising by opening
companies up to more exciting ideas. He sat on a jury that voted it one
of the best ads of the year.
From then on, the question in corporate boardrooms has been…
WALKER: What's the next Gorilla, we want the next one of those, yeah."
of the ads have run in the U.S., but Cadbury's Tony Bilsborough says
they've received millions of hits on You Tube, and inspired dozens of
homemade spoofs from all over the world.
BILSBOROUGH: The advertising itself has actually made Cadbury — the brand — cool again.
And cool is something Kraft will probably have to pay extra for."
Food for thought. Full story here.