Author Archives: MortarMark
June 24th, 2010

Life’s Mysteries, Answered On The Mortarblog.

So, remember a couple weeks ago when we mentioned the killer PR opportunity Top Pot Donuts had for that knucklehead NFL'er who broke in to one of their stores?

Donuts2

…They must read the Mortarblog.

So. To answer our own question, "No. There is nothing donuts cannot do."

June 21st, 2010

Mondays Is Mayhem


We are seriously digging this new Allstate work!



When you’re up against GEICO and Progressive, it’s got to be tempting to pull out the Big Bag Of Crazy just because that’s what all the cool kids are doing. But then you remember you have a ga-jillion dollar brand to protect. But that doesn’t mean you have to suck. So what you do is, you position the world as crazy, while keeping Allstate customers “in good hands.”
Funny, on-point and stylish. Well done.

June 15th, 2010

Car Payments? Bacon? Car Payments? Bacon? Yeah…Bacon.

Rhett&Link strike again, and somehow make the repo man loveable. We’ll take our bacon out by the pool, Jeeves.

June 9th, 2010

Donuts: Is There Anything They Can’t Do?

340x_top-pot-doughnut-display

Running a down-and-in…to our stomachs!

From the Department Of Hilarious Unintentional PR, Seattle Seahawks rookie wide receiver Golden Tate got busted for breaking in to a Seattle-area Top Pot Donuts last night.

"They're irresistible," Tate said. "It was kind of a foolish mistake
that won't happen again."

At least not while the store is closed.

"If you ever want some maple bars, that's the place to go," he said.

Tate, 21, was neither arrested nor cited. He was given a warning,
said Officer Carla Iafrate, the public-information officer for Bellevue
Police.

Stupid rookie. That coach is gonna be on him like frosting on a delicious maple bar.

"I'm not disappointed in a guy being in a doughnut shop when they've
got maple bars like Top Pot has," Pete Carroll said."

D'oh!

But seriously – everyone who wants to go to Top Pot right freaking now raise your non-mousing hand. Us, too. Can you buy PR like that? You cannot. Unless you have donuts. Who says crime doesn't pay?

Read the full story at the Seattle Times.

June 1st, 2010

June Gloom.


A scant week after overtaking Microsoft as America's second-largest company, Apple has apparently decided to retire the venerable "Get A Mac" campaign. Now, we could argue about whether this makes good business sense or not all day long, but here's the important part:
In a sea of sucktitude, "Get A Mac" consistently brought smiles to our faces. The moment we saw John Hodgman's fact-packed melon, we knew we were in for a good time. How many other campaigns can you say that about? Uh-huh. That's what we thought. Hopefully this tribute video takes a bit of the sting out.