We are seriously digging this new Allstate work!
When you’re up against GEICO and Progressive, it’s got to be tempting to pull out the Big Bag Of Crazy just because that’s what all the cool kids are doing. But then you remember you have a ga-jillion dollar brand to protect. But that doesn’t mean you have to suck. So what you do is, you position the world as crazy, while keeping Allstate customers “in good hands.”
Funny, on-point and stylish. Well done.