Let's say you make apps for handhelds. What are you really providing? Ones-and-zeroes? No. Nyet. Non. You are giving your customers the ability to do more than they otherwise could have. Giving them the power to fill orders on the spot. Trade stocks from the airport lounge. Do pretty much anything that needs doing. In real time. Without delay. So if you think about it, they're not "using apps." They're deploying happiness.

Mortar client Antenna launched their shiny new Mortar-built website Monday – complete with shiny new logo and shiny new tagline.

We're predictably proud of it, but perhaps even prouder of the client's Facebook tribute to their new logo.

"Please leave 1/4" clear space around logo. Please do not eat logo."

Visit the site. Watch the video. Let us know what you think.

So, you guys probably heard a little bit about the whole LeBron James kerfuffle? What with the crazy hour-long tv special and the angry letter from jilted management? Basically, it was a lesson in How Not To Market Yourself. It was so bad, ESPN even spoofed themselves. Check it:

But here’s where it gets interesting – check out Chili’s “angry” response…in Comic Sans!

Being able to laugh at oneself is one of the best things a brand can do. It oozes confidence. Also, it’s funny. Plus, there’s that one Chili’s in the terminal at O’Hare? Never poisoned us once. Well done. 

Pardon the radio silence; we've been on the road. We'll make it up to you, we swear.
This poster from The Alamo Drafthouse Cinema in Austin, Texas would make a great desktop background, wouldn't it? Except aren't you kind of afraid you'll go get a cup of coffee and come back and your hard drive will be filled with adorable space guinea pigs? Check with your science officer before beaming aboard.