NASA has finally proved what we have long believed: The desire to rewrite copy is the Most Powerful Force In The Universe.

Here is a PowerPoint slide of their current slogan:

Yeesh.  Apparently, NASA has also proved another one of our beliefs: Hell is not the Lake of Fire, it is the Conference Room of Mediocrity.

But we digress.

The point is, you see that slogan-like object, and you’re dying to rewrite that thing.  Well, here’s your chance. Wired  has started a contest to see if you can improve upon NASA’s work.
Submit, vote, and let us know how you do. You may find it’s not as easy as it looks.

Us, we’re partial to "NASA: Keeping Your Rectum Probe-Free Since 1958" or "You Like Satellite TV? You’re Welcome."

Godspeed, Space Copywriters!

Thanks for the tip, Boing-Boing!

This list of no-nos was cannibalized from SLOG.

Things you shouldn’t say when asking [any calendar editor] to publicize your event:

“Oh, you guys don’t just publish anything?”
“How long should the press release be?”
“We’d like to advertise, but y’know, for free.”

And the one that no one here has ever muttered angrily under their breath after hanging up with a snarky editor:

“Oh, so our event’s not cool enough?”

Ms. South Carolina’s plaintive plea to distribute more maps to Americans – and help the poor people of Iraq – prompts this post from our pals at AdRants, who have thoughtfully dug up a map to the bars in Los Angeles. And such.

The first ad in the new Cadbury dairy milk campaign, "Glass and a Half Full" by Fallon London, just came out. Phil Collins and a drumming gorilla – what a combo. Watch the video here.