We love it when clients share our sense of humor. So when Marketo asked us to make fun of marketers and all the worn-out, senseless jargon we they use, we didn’t blink half an eyelash before saying yes.
Though it might seem like a bunch of shiny pictures and word fluff, marketing is a tough job. (Stop laughing.) Marketo’s customers find themselves caught in a constant tug-of-war, between sales teams harassing them to find better leads, and higher-ups demanding to know where all the marketing dollars are going. It’s enough to make you crazy.
The whole thing would be a helluva lot easier if marketers could see what goes on behind the invisible marketing curtain – like which leads are more promising, and which marketing efforts are working best. That’s exactly what Marketo helps marketers do, using smart tracking software and sophisticated analytics. They wanted to tell their customers they’re here to extend a helping hand, hopefully catching them before they go off the ledge (or at least before they make that awful splat! sound on the ground).
Behold: A series of direct mail postcards, leading to a landing page where users can submit their own headlines. Remember, writing can be a highly effective means of relieving stress.
