Oct. 12th, 2007

What I Like About A Well-Built Brand.

Twenty-six seconds before you see anything more than a tiny URL.
An incredible twenty-seven seconds before you see a logo.

No voiceover. No hard-sell.

Just some music and some Erin.

This, my friends, is what a well-built brand earns you:

  • You don’t need to shout your name, because consistent, engaging creative and smart media buying have ensured that everyone already knows who you are.
  • You don’t need to slap the sell in your audience’s face because everyone already knows what you do.
  • You can just breathe easy, and give your audience a little something extra to…like about you.

It takes work. It takes belief.  But, if you can see the proverbial forest for the proverbial trees, the payoff for building a brand the right way makes great business sense.



P.S. To be fair, the GEICO cavemen did this pretty well too, before they overplayed their furry hand.

Post a Comment