Tag Archives: destination marketing

May 27th, 2009

In a Sea of Sameness, It Pays To Stick Out.



So our pals at the Reno-Sparks Convention and Visitors Authority asked us to help them with an offer to get the attention of meeting planners. We funnied it up a little. What do you know – it's getting results! The point being – there's no law that says you have to inflict boredom upon your audience just because that's what they're used to. In fact, that's the best audience to surprise.