Aug. 29th, 2007


What product would you advertise on your skin? Wine? Lotion? Condoms?

offers on-skin advertising in the form of pacing guides. Pacing guides
are used by runners in marathons and races to help them maintain the
speed needed to finish a race within their goal time.

Marketers see this as branding opportunity (of course):
PaceTat offers custom branded versions for advertisers.  But who is seeing the message?  As you can see by the photo…it’s pretty small and not to mention these people are RUNNING…what’s next?

Article found on Springwise

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