Mortar is looking for an experienced brand strategist/account planner to join our team. We’re a planning-led agency who scours for hidden insight and a genuine connection to the consumer, which provides the springboard for our creative. We only see things as integrated, and we’re looking for a strategic thinker who can work across all media – digital, social, traditional, influencer marketing, and even PR. We’re small and growing, so you’ll have your hands on projects from beginning to end. You’ll create powerful brands from scratch. You’ll craft resonating, untouchable strategies that take a brand from average to spectacular.
You love building brands and telling their stories. You know how to ignite a conversation and make it grow. You can lead clients with your thinking and inspire creative teams with your unexpected ideas. And if you write haikus about spider monkeys in your sleep, you’re halfway to working here.
Qualifications:
- 5-6+ years brand strategy/account planning experience.
- Experience with qualitative research (experience moderating focus groups and interviews a plus).
- An innate ability to develop unique and inspiring viewpoints.
- Comfortable working on all phases of a project independently, and leading the strategic side of projects from start to finish.
- Excellent writing skills.
- Ability to communicate, present, and sell an idea effectively.
- Adept at building client relationships.
- Experience with quantitative research a plus.
- Media savvy. You understand how to integrate strategy across a variety of media (brand, digital, social, traditional).
- You have a “make things happen” mindset.
- Writing a great brief or a strategy comes easily to you now.
- You’re not just interested in this job, but you’re also an interesting person. Maybe you skydive weekly, or are extremely passionate about corndogs. We like people that stand out.
Responsibilities:
- Be the strategic lead on several accounts.
- Make consumer insights happen.
- Inspire creative teams to greatness.
- Create earth-shattering brand strategies and present them to clients.
- Make sure clients love us, our peers respect us, and our competition envies us. But most importantly, make sure our moms still love us, too.
To apply, send an email to sylvie@mortaragency.com with your resume and cover letter, plus an original haiku about spider monkeys. Also, you’re required to have fun writing it. If you get the job, you will presumably meet the infamous Mortar Monkey and grasp why he mesmerizes us so. Here’s a sample haiku to get you going:
spider monkey, why
doth your lithe and limber limbs
so awkwardly hang?
DAVID L. BROUGHTON David.Broughton@yahoo.com LinkedIn.com/in/DBroughton
1627 Maddux Drive, Redwood City, CA 94061 Home: 650–587–9010 Cell: 408–623–4006
RESULTS-DRIVEN MARKETING & DEMAND GENERATION PROFESSIONAL – Generating highly-qualified leads for sales organizations utilizing mix of online, social media and traditional marketing techiques.
Accomplished senior marketing professional with broad B2B experience encompassing direct/email marketing, database & list management, interactive marketing, sales promotions, SEO/SEM, social media and website design & development. Extensive knowledge in developing and managing six-figured integrated marketing, sales and tradeshow programs fixated on obtaining highly-qualified leads for sales organizations. Performance-focused, decisive leader with proven success at providing award-winning creative, managing fiscal matters, internal teams, client relationships and forward-thinking leadership within a performance team environment.
CORE COMPETENCIES
• Traditional Print & Online Marketing Media • Integrated Demand & Lead Generation Programs
• Strategic Marketing, Sales & Business Planning • Team Building, Training & Leadership
• Major Business Acquisition & Services Management • Budgeting, Resource & Fiscal Management
• Cloud Based Analytics, Sales & Marketing Tools • ROI, Value Proposition & Profit Optimization
SELECTED ACHIEVEMENT HIGHLIGHTS
Featured direct marketing subject matter expert and author of op-eds in industry publications including DM News, Business Journal, B2B Magazine and other online and print channels. Numerous integrated marketing campaign case studies featured in these industry leading publications, as well.
LEADS & SALES GENERATION
• >$30M in contracts negotiated with high-tech, CRM and cloud companies over 5 years
• $12M negotiated in joint venture agreements from outbound email marketing campaign
• >30% response rates on dozens of multi-media marketing programs over 10 years
• >$8M generated in revenue by customers through tradeshow programs over 10 years
MARKETING STRATEGY
• $250K on average for annual PPC and SEM campaigns managed between 2004 -2010
• >80 regional, national and international awards won over 10 years
• Top 10 website redesign in the nation awarded by B2B Magazine in 2007
LEADERSHIP & FISCAL MANAGEMENT
• 25% reduction in operating expenses through improved processes in 2 years
• 30% expansion of customer base from self-promotion programs in 3 years
• 32% reduction in employee turnover by restructuring compensation within 2 years
EXPERIENCE
AGENCY AXIS, INC. (2010 – PRESENT)
Created in 2010, Agency Axis provides strategic marketing and project management solutions to clients using best of breed organizations specializing in a particular marketing niche.
DIGITAL AND TRADITIONAL MARKETING STRATEGIST, San Francisco, CA
Assess and devise proper mix of traditional and digital media in marketing campaigns aimed at generating highly qualified leads in B2B markets. Currently help B2B clients migrate existing sites to lead generation sites. Utilize SEO/SEM and social media for online reputation management. Develop outbound email marketing programs targeting influencers and decision makers in SMBs and large corporations.
BRC MARKETING, INC. (2000 – 2010)
Founded in 1992, BRC is an award winning B2B marketing agency specializing in work for Fortune 1,000 companies. Major customers: Sun Microsystems, Teradata, NCR, Lexis Nexis, Cintas, and McGraw Hill.
CHIEF MARKETING STRATEGIST, Dayton, OH 2006—2010
Managed overhead and 35 agency personnel on all support and core business matters, providing marketing strategy and execution as part of comprehensive integrated marketing service offering. Developed and delivered both emerging and traditional marketing media including: search engine marketing, advanced analytics, social media, website design & development, advertising, collateral, direct mail, email and tradeshow services.
VP OF MARKETING & ACCOUNT SERVICES, San Jose, CA & Dayton, OH 2003—2006
Managed creative and account service team dedicated to providing both traditional and digital marketing solutions to Fortune 1,000 clients. Hired and managed team of creative and account service personnel responsible for all facets of integrated marketing, including: direct mail, tradeshows, collateral, website design & development, email & web marketing, SEO/SEM and analytics.
DIRECTOR OF BUSINESS DEVELOPMENT, San Jose, CA 2001—2003
Managed sales team dedicated to business development. Created sales strategies, budgets and plans for entire organization focused on selling agency solutions to senior level marketing executives at Fortune 1,000 companies. Developed formal sales processes for acquiring, retaining, managing and communicating with prospect contacts.
BUSINESS DEVELOPMENT MANAGER, San Jose CA 2000—2001
Opened California branch and expanded service offerings to Pacific Coast. Managed all aspects of business development including: research, prospecting, sales calls, presentations, management of partners & support staff, program development & execution, and contract negotiations.
STARTUPS.COM, INC. (2000 – 2000)
$30M VC funded startup that provided ancillary business services to other startup companies.
SENIOR BUSINESS PROJECT MANAGER, Redwood City, CA
Directed senior team of departmental functional leaders of business services that were sold to startup companies. Responsibilities included determining which products new customers needed (i.e. health insurance, real estate services, tenant improvements, etc.) and managed respective internal team to provide turnkey solutions to these organizations.
SILICON GRAPHICS, INC. (1997 – 2000)
SENIOR PROFESSIONAL SERVICES PROJECT MANAGER, Mountain View, CA 1999—2000
Project managed team composed of individuals from various departments throughout the professional services organization, ensuring interdepartmental collaboration to achieve cross-departmental goals. Worked with departmental heads to develop process improvements around material shipments and RMAs — resulting in reduced cycle times of materials shipped to the field and defective items returned for repair.
OPERATIONS MANAGER, Mountain View, CA 1997—1999
Managed a diverse team of engineering technicians that manufactured and tested high-end graphic workstations and super-computers. Managed all aspects of production, from planning and materials handling to final production. Responsibilities included hiring, training and terminating all production personnel, in addition to developing new processes that streamlined production.
EDUCATION
B.S. in Business Operations / Minor in Accounting (Magna Cum Laude 3.6/4.0)
DeVry University, Phoenix Arizona
SOFTWARE
CRM (Marketo, Eloqua, Salesforce & MS CRM), Analytics (Google & IBM Coremetrics)
Webmaster Tools (Google & Bing), PPC (Google AdWords & MS adCentral)
Microsoft (Excel, Word, PPT, Publisher, Outlook), Adobe (Photoshop, Illustrator & Flash)
CERTIFICATIONS
Certified Continuous Improvement (CI) Trainer (40 hrs. at Frito-Lay)
Yellow Belt Six Sigma Training (40 hrs. at Motorola)
Secret and COMSEC Security Clearances
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