Saw our Reno Tahoe billboard "Some call it apres ski, we just call it drinking" on the 101 today. It's still looking good after 6 months. Plus, If you don't already read Thrillist, you definitely should start. After we gave them the low-down on Reno's hidden wonders, they couldn't wait to get up there and live the dream, Thrillist-style. Ye be warned- this online 'zine is extremely addictive.