So, we're totally the first blog to mention this, right? No? Fine. Be that way.
But we would be remiss if we didn't give a nod to smartwater's approach here. By handing out some entertainment while acknowledging that there really isn't that much to say about smartwater, they made an awkward "Hi, We're A Big Dumb Corporation, Would You Like To Buy Some Water In A Bottle That Will Probably End Up, Ironically, Polluting Other Water?"-moment into something relatable and fun.
In a world of "global leaders" running around "revolutionizing" things, self-deprecating humor stands out like Cary Grant in a room full of Carrot Tops.
Plus: Gratuitous Puppies. They're more impossible to resist than monkey bartenders. Well, almost.