December 7th, 2010

The Hills Are All The Way Live.

So you're on the Chamber of Commerce of a town with a name that makes people think of a federal prison in another state. And you probably don't have dumptrucks full of money to drop on a tourism campaign. What do you do? What do you do!?

Well, if you're Leavenworth, Washington, you show a little spine. (Also: cleavage. But still.) Well done.

Next time we're up Seattle-way? It's on – Woody Goomsba style. Ein prosit!

Via AdRants. Produced by HowellAtTheMoon. (groan.)

December 2nd, 2010

Extra Bacon.

In which we fool you into thinking this is a blog post about bacon when in fact it is actually a blog post about Bacon…pretending to be a guy who is obsessed with Bacon. (And possibly also bacon.) Whoa.

 

 

That was darn tasty, Logitech. Thanks.

November 24th, 2010

Things We Are Thankful For.

Well, for one thing, we’re glad we’re not flying this year.
We don’t want our junk touched until at least the third date.

via Boing Boing.
Apparently, this is not a new sentiment, seeing as this New Yorker cartoon is from 1938. See the rest here.

Screen-capture-1
If we were flying, we’d be thankful for Hipmunk, a great little travel site that rates flights not only by price and schedule, but also factors in “agony.”  This is the kind of simple, funny, and wonderfully helpful goodness that brings your brand love beyond reason. Well done.

Speaking of goodness, we are always thankful for vodka, particularly when it comes with luxury, status…and a Viking.

Speaking of vodka, (Yes, again. Shut up.) our pals at Otis get a nice mention in this writeup of Stuff To Do In San Francisco While Everyone Is Out Of Town from The Bold Italic. Of course, if you’re ever looking for Unexpected Awesome Things to Do in San Francisco, get in touch with our girls at CarriedAway. We are thankful for friends like them – and you – most of all.

Which is why we’re giving you your Thanksgiving present early. Enjoy.

 

Be happy, be safe, keep the crumbs out of your non-ironic moustache…and have a very happy Thanksgiving.

November 17th, 2010

Greenbuild 2010- the unsocial network?

 We're here in Chicago at Greenbuild with Native Trails, (no Abe Froman sightings yet) holding boothside media visits and scoping out what's new and notable in Green and Sustainability.

What can I say, you can't take San Francisco out of the Mortar.  Back off, L.A. Kidding! (or are we?)

Greenbuild 2010 did a phenomenal job organizing the space, offering amenties and incorporating new technologies, down to the last detail. Which is why this one fleeting moment of hilarious irony caught our eye:

The "Social Networking Lounge" being decidedly un-social. One might even call it anti-social, as this lowly patron hangs his weary head in his hands.

We feel you, man. Trade-showing is hard.

 

Bueller…Bueller?

Unsocial_network

November 12th, 2010

The Biscuit-In-The-Basket Conspiracy

First, a post aboot Canada. Now a post aboot hockey? Is this some sort of polite, well-mannered Canadian coup of the Mortarblog? (Hey, as long as we get free healthcare and one of those burgers, we will happily welcome our new insect moose overlords.)

No. It is not a Canadian takeover. It is a post about “Conversation Marketing.” (Yeah, yeah – we hate that name too, but until we think of a better one, we’re stuck with it. Moving on…)

First, a little background: We are not particularly Boston Bruins fans, but man do we love their TV campaign. Excuse the pun, but…check it:

 

Holy-moly, that’s good. And we love this one, too:

 

But then, this happened:

Don’t worry, she got back up. She’s a hockey fan.

 

340x

SIDE NOTE: As an observant Deadspin commenter
points out…does that hole look exactly like Jay Leno?

Could NBC be behind it? Or could it be Coco?
Is that Terry O’Reilly on the grassy knoll?
We’re behind the looking glass, people.

Ahem. Sorry. Anyway, Here’s the truly double-awesome part. Watch the Bruins’ marketing department get out in front of the ladykicking story with this:

 

Score! That is sweeter than a Don Cherry suit. On-brand and on-time, people. Bears may be godless killing machines, and the Bruins may be mortal enemies of certain hockey fans around the Mortar, but dammit…respect-where-respect is due. If marketing is a conversation, these guys are the type of people we’d want to be stuck next to at the bar. Extremely well-played, Bruins.

(We’re still keeping a close eye on those Canadians, though.)

Via Deadspin.