In late 2017 we returned to Seattle to help the new Marketing team at our old friends Extrahop find a new way to tell their story.
Like most of our clients, we encouraged Extrahop to make a decision about who they were and what they stood for. (See some of our thinking on Strategic Decision Making here). They chose: We are masters of helping business manage change. Which allowed them to surprise visitors with a fresh and powerful A-ha moment: Finally, you can master change.
Their new POV debuted with the website…
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