Feb. 24th, 2012

Mortar, GGU, TIME Magazine, and The Romney America Doesn’t Hate.

“Dolla-dolla bill, y’all.”

What is wrong with you people?! Do you not recognize a Presidential-level haircut
when you see one? Just look at it! The salt-and-pepper sideburns! The strong jawline!
The erect posture! Shouldn’t looking that much like a President count for something,
America?  Huh? Come on!  OK…Perhaps not.

All politics aside, Mitt’s $12 million-and-counting Windows Vista launch of a primary
campaign proves what Mortar has been saying all along – big ideas beat big budgets
every time. 
But it wasn’t always this way. There was once a Romney who Americans
loved didn’t want to repeatedly punch. We’re speaking about Mitt’s father George, the
former Governor of Michigan, presidential candidate, and not-complete-tool.

We are not, however, speaking about him very eloquently.

We’ll leave that to TIME Magazine, which recently interviewed Mortar client and
Golden Gate University President Dan Angel.

See, In 1964, when the elder Romney was running for re-election as Governor, an
intrepid young writer by the name of Dan Angel received permission to become a
participant observer in the campaign and write a biography from a remarkably up-close
and in-depth perspective. Over three years, he continued his research, which included
hours of time and multiple interviews with George, as well as his family and friends.
Angel also landed the rare opportunity to interview former president Dwight Eisenhower
at his Gettysburg farm. The book, Romney, A Political Biography, was published in 1967
and provides a full account of George’s professional and political life.
Like Mitt Romney, Dan Angel was born in Detroit. Unlike Romney, Dan is actually
popular in Michigan, serving three terms in the Michigan State Legislature before
embarking on a career as a college professor, and then as President of Marshall University,
Stephen F. Austin University, and other nationally known colleges.

Fast forward to 2012, and Dan Angel is now Dr. Dan Angel, President of Golden Gate University.
And Mortar is GGU’s PR agency.
And Mortar PR knows that local and national media appreciate an expert who can offer insight into a candidate’s history and influences. (We also know more than a few writers’ phone numbers.)
Which is why Dr. Angel has been interviewed and published in the Wall Street Journal and The New York Times as well as TIME. It’s also why the media repeatedly turn to GGU when they’re looking for intelligent opinions from experts. And that, in turn, is why students know they can turn to GGU when they want to become experts.

The Mortar PR team remains busy lining up additional interviews, and possibly some
on-site events.

Dr. Angel remains an expert.

As for Candidate Romney? It remains to be seen.


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