May. 23rd, 2018

Marketers: are you giving up too much ground?

150 years ago, Russia sold Alaska to the U.S. for two cents an acre. With the discovery of huge oil and gas reserves 20 years later, Russia realized it had also lost natural resources worth billions.

Knowing the potential of what you have is not just important. It’s essential.

To help our clients make smart strategic decisions, we start every assignment by gathering with key team members around a whiteboard for an energetic brainstorm—and work hard to uncover what’s surprising, challenge what we think is true, and forge a plan forward.

Had the Russians aristocrats used a similar technique they might not have sold off such a vital resource.

If you’re looking to get a fresh lay of your own land before launching any new marketing efforts, drop us an email at:

We’ll help you mine the gold that’s just waiting to be tapped.

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