Aug. 15th, 2011

It’s not us. It’s you.

There’s nothing scarier than walking into a room full of geniuses and asking for money. Well, almost nothing. Zombies are scary. Wolves are scary. Concepts born of too many vodka-pineapples are scary. But still, meeting with venture capitalists is scary. 

So why do most venture capital websites do nothing but talk about themselves? That’s not very friendly, is it? Not what a good host would do, right? These poor entrepreneurs are laying it all on the table. They’re presenting, defending and explaining more than a “venture.” It’s their baby. The thing that’s consumed their every waking moment – not to mention their bank accounts. So, when Bain Capital Ventures approached us about a new website, we suggested they put less emphasis on the “us” and more on the “you.” 

Yes, you. If you’re an entrepreneur with an earthshaking idea, that is. The refreshingly simple site is uncluttered, down-to-earth and friendly, all the way from the tone of voice to the typeface. The entrepreneur-focused Innovation Center provides an online toolkit to help startups get started—complete with how-to articles, local networking opportunities, and even weekly office hours hosted by Bain.

But enough about us. We’d love to know what you think.



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