Jun. 18th, 2006

Get out of the dark

Img_0115The message "Get out of the dark" for the San Francisco Examiner newspaper is only visible at an oblique angle on this clever bus shelter.

This ad is part of an outdoor series that relies on unqiue placement to remind viewers that insight is available on their doorstep every morning. The campaign is all the smarter, as the Examiner is most often seen sitting waiting, polybagged on the sidewalk just like this bus shelter.

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for that matter.  Just who owns them is kind of unclear really.  If you
do find someone who will own up to them for sure, let us know.

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