Oct. 5th, 2007

Get me a faster horse.

Henry Ford said, "If I had asked my customers what they wanted, they would have said, ‘a faster horse’".  Apparently, (if this years Hatch awards are to be believed) consumers had much the same reaction to Apple’s 1984 spot. Check it out. And yes, this is really what happens during badly managed message testing. From Adrants.

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