Mar. 9th, 2007

Float Like A Butterfly, Sting Like A Bee!


We’ve wrestled with an alligator; We’ve tussled with a whale;

We’ve handcuffed lightning, thrown thunder in jail;

Only last week, we murdered a rock, injured a stone, hospitalized a brick;

We’re so mean we make medicine sick!

…Or at least our competitors. (And if you’re really sick, go to St. Mary’s ER. They can see you in 30 minutes or less. )

Mortar humbly accepts the plaudits of the Greater San Francisco Ad Club, who honored us with Gold and Silver Addy awards last night. Mortar won a Gold Addy in the Out of Home category for our "Famous Last Words" work on behalf of St. Mary’s Medical Center.

Our "Almost" campaign, on behalf of Isilon Systems, took home a Silver Addy in the Mixed Media/Cross Platform category. (And no, the fact that “Almost”  almost won gold is not lost on us. Oh, Ironic Judges, you crack us up. )

Our heartfelt thanks to the judges, (ironic and otherwise,) and to our wonderful clients: Erin and Ken at St. Mary’s Medical Center, and Jay, Chris, Grant and Erin at Isilon Systems.

In conclusion:
We’re too fast, we’re too pretty, we must be the greatest of all times!
Rumble, young Mortar, rumble!

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