We’re a big fan of guerilla marketing here at the Mortar. And using a $75 job posting on Craigslist to drive dress sales is right up there as a great tactic to consider. Especially if you have a sense of humor like these guys. This ad appears on Craigslist in NY.

Emergency!! Perfect Bridesmaid Needed!!

Have you always wanted to be in a wedding but keep getting passed over
for the role of bridesmaid? Are you often referred to as the life of
the party? Does your smile light up a room? Can you fake tears?!

If so, YOU could be just what we are looking for!

Fun bridal party is seeking replacement bridesmaid for amazing October wedding on the ocean.

The dress is a bridal 10 (street size 6-8) and requires someone busty.

Visit the link below to view your dress:

http://www.viviandiamond.com/index.cfm/fuseaction/viviancollection

If interested, please submit the following:

-Headshot

-Full body shot

-100 word (minimum) statement explaining why you are the perfect bridesmaid

-Past experience (modeling, acting or wedding)

-Favorite Dance Song

-Special talent and/or perfected dance moves

For preferred consideration, please submit website or video links.

*The following need not apply:

-Party Poopers

-Home Wreckers

-Recovering Addicts

-Sexual Predators

-Lightweights

-WWE wrestlers

-MILFs