Every marketer understands the power of distinction and how what makes you unique needs to be pulled through to every stage of your sales cycle. From product design to user experience to purchase, use and sharing—every time a customer touches your product is an opportunity to amplify your brand and deliver an unique a-ah moment of delight. But a-ha moments are only possible after you get your team to own the decision to present a different promise.

Teams that see the value in selling difference can make a Strategic Decision—we call them SD’s for short. Nail your team’s SD and the big time will be within your grasp.

Good decisions make for awesome A-ha moments: A-ha moments are how you want your customers to react to your decision. For dog food makers this means owners will say, Wow, Fido LOVES this stuff. If you make something cloudy, well your job is a little harder but your A-ha should still sound something like, “Well bugger me sideways, now this is awesome”. Your customers will rarely pause to understand the glory of the SD you worked so hard to define, but they will experience their own A-ha delight. And that is what we are here to help you deliver.

Mortar is an agency of very experienced people, led by a team that understands what we do is all business. All of it. Even the pretty bits. Call us a boutique. Paint us as a niche-player. We don’t mind. We are one of the few ad agencies that know what we do well—and is not particularly excited about growth or becoming part of a mega-shop. Weird, huh? Yeah we don’t want to win at Cannes. We get off on making our customers rich or meaningful. And isn’t that the point?

Leaders pay us to think with them not for them. If you’re reading this you are among a bold group of people we think we can help in areas like brand strategy and positioning, creative development and strategic messaging.

We have already helped create businesses worth over $21 billion: Our clients measure success measure in billions of dollars. Which tells you something about us: you can benefit from a perspective rooted in massive commercial success. And you will be in good company — our customers include:

Tyra Banks, Tyra Banks Beauty: we launched Tyra’s new line of beauty products. She thanked us for our badassery.
Oliver Roll, Chief Communications Officer, Cisco: we created Intent-based networking and helped Cisco engineer its largest global campaign of the last decade.
Ellie Oppenheim, CEO, Reno Sparks Convention & Visitors Center: we reversed 10 years of declining tourism for the City of Reno.
Nadav Sharon, CEO, Eat 24: Nadav’s team rode our program to market leadership in online food delivery and a very successful exit.
Brett Goodwin, CMO, Isilon Systems Inc: we drove this enterprise storage company through IPO to acquisition for $2.2 billion.
Garth Saloner, Dean, Stanford University Graduate School of Business: we helped Stanford’s famed MBA program position itself to pull more of the cream from Harvard.
Skip Viragh, CEO Rydex Investments: our repositioning of this mutual funds innovator helped birth the modern ETF industry. Rydex sold for $800 million.

To discuss your next project drop us an email at heythere@mortaragency.com.