One Guy Dancing = Freaker.
Two Guys Dancing = Get A Room. Or At Least, Dance Lessons.
Three Guys Dancing = Dance Party!
Seth Godin brings up the important point that…
"…Before (Guy #3,) it was just a crazy dancing guy and then maybe one other crazy guy. But it's guy #3 who made it a movement.
Initiators are rare indeed, but it's scary to be the leader.
Guy #3 is rare too, but it's a lot less scary and just as important.
Guy #49 is irrelevant. No bravery points for being part of the mob.
We need more guy #3s"
Via our pal Catalina, at Catalista.