Jun. 13th, 2018

Creating a category “splash” with an A-ha Moment

One of the most difficult strategic decisions a company can make (especially in tech) is to create a new category. Couchbase came to us looking for a creative way to market a new type of NoSQL database: an Engagement Database.

We developed a series of giant, paint-splattered words that showcased the euphoric A-ha Moment Couchbase customers will experience by using the world’s first Engagement Database.

Take a look at the work we created that’s helping a category creator become the category leader.


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