Category: Viral ROI
October 30th, 2006

Online Dove beats Super Bowl Dove.

Screenshot_18_1_1
"With not a penny of paid media and in less than a month, "Dove
Evolution," a 75-second viral film created by Ogilvy & Mather,
Toronto, for the Unilever brand has reaped more than 1.7 million views
on YouTube and has gotten significant play on TV talk shows "Ellen" and
"The View" as well as on "Entertainment Tonight." It’s also brought the
biggest-ever traffic spike to CampaignForRealBeauty.com, three times
more than Dove’s Super Bowl ad and resulting publicity last year,
according to Alexa.com."

Where have you heard this before? (Regulars will remember that Careerbuilder’s Monk-e-Mail notched up a similar impact in a head to head with the Superbowl).

Also click here for Sarah’s post "Beauty is in the eye of the beholder". Be sure to run the videos.

Read the rest of Ad Age’s article here.

October 23rd, 2006

The executive coloring book.

Picture_28"THIS IS MY COMPANY’S LUNCHROOM. Sometimes I walk through it and smile at the employees. ‘Hello employees," my smile says, "I am one of you". I never eat there.

Presenting the executive coloring book. Click through for a chortle.

Thanks Adland.

October 5th, 2006

Would you like a video game with that Burger? BK orders up $4 Xbox games.

Pocket_bike_racer1125_screen Burger King is
going to offer three Xbox and Xbox 360 games of its own this holiday
season, "each of them slathered with Burger King branding like so much
mayonnaise on a Double Whopper with cheese"
.

The games will retail for $4 each.

See yesterday’s post for  BK CMO’s comments why.

September 28th, 2006

Where does your ego index?

Ego1More great work from Crispin for VW. This insert for the Ego Index appeared in Sept 6. New Yorker. Click through to view the ego emission ratings for items as random as drop kicks, toasters, battleships and, of course, the new Passat.

Although, CP gets a black eye for disabling the ability of users to add their own items to the index. (Despite extensive testing my attempts to add a drunken picture of our in-house publicist Kena to the site didn’t work).

Still, its a fresh take in a category overwhelmed by expensive–and judging by GM and Fords problems–generally ineffective ads.

Battle_1
(Ouch-that’s some biting criticism of the auto sector-Ed).

September 17th, 2006

This one’s for my viral homies.

Ad_land_viral_cartoonThis is so deliciously ironic.

We’ve seen it on so many ad blogs we had to weigh in and do our bit.

Let it not be said that the Mortar is above this kind of thing.

We’re not.

Obligatory link:
viralcartoon.blogspot.com