Category: Uncategorized
August 23rd, 2011

Slap Happy.

Wow – nice day out there, huh? Can we have school outside today? No? Fine. We'll find an excuse to "work offsite."   Well, looky there – it's a series of Mortar-produced outdoor kiosks for B2B marketing automation mavens, Marketo.

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If you're going to Dreamforce 11 next week at the Moscone Center (they're having Metallica!) you'll see Mortar's work all over the place. Check it out.

 

April 8th, 2011

Senior Account Executive With Giant, Pulsating Brain (Union Square)

Did you ever see that old episode of Star Trek with the scary aliens in the blue sparkly muu-muus who could just kind of pulse their giant brains at you and get you to do stuff? They were all like, “Paint our spaceship, Captain Kirk,” and Kirk would be all “No way,” and then they’d pulse their giant brains at him and he’d suddenly say: “How about a nice robin’s-egg blue with white trim?” That’s basically what we’re looking for, except without the oversized, pulsating craniums and sparkly muu-muus.

We’re Mortar, and we have an opening for a Senior Account Executive.

As you’ve probably figured out by now, we’re a different kind of agency – one that prides itself on building brands people love, as opposed to kissing butt and doing timesheets. That being said, you’ll still have to do timesheets. And budgets. And presentations. (And clean the sink if you mess it up. We’re not your mother.) As for the butt-kissing, our clients won’t stand for it, which is fortunate, because we’re terrible liars.

Anyway, here’s the job:

  • Manage client relationships and projects from start to finish, maintain and manage clients’ expectations, budgets and timelines, while communicating clients’ needs and expectations to the creative and technical teams and keep manager involved and informed on all major aspects of each account. TRANSLATION: Work with clients. Lots of them. Find out what they think they want. Help us show them what they actually need. Help the creative team deliver same. Then defend the work with the passion and zeal usually reserved for Oprah and a spiral-sliced ham. Lather, rinse, repeat.
  • Maintain a commitment to customer service while following established company processes and methodologies for project workflow, communication and documentation. This includes: planning and execution of assignment activities; conducting client and internal team meetings; adherence to timelines and budgets as well as observation of legal and business constraints. TRANSLATION: While saying “We’d be happy to deliver that in half the time for a discounted rate” is a great way to get through a meeting, it’s a lousy way to do business. So, you’ll be keeping customers happy – even when the bill comes – but not selling us up the proverbial river. If you’ve done this before, you’ll be familiar with the dance steps.

    Non-Star Trek-related job requirements: 

  • Previous advertising agency experience: You’ve heard of “hitting the ground running?” This is more of a “hit the ground after being thrown from a fast-moving train” kind of thing. Which means we need to see actual ad agency experience on that resume of yours. It should also include interactive and social media experience. And a Bachelor’s degree if you have one.

    The big finish:
    You’ll buy drinks. Have them bought for you. You’ll schmooze. Cajole. Persuade. Threaten. Laugh. Cry. Work your ass off. And sometimes, fail abjectly. You’ll be proud of the work you do. And at the end of each day, if you need a shower, it’ll be because your deodorant let you down, not your co-workers. Sound good? Show us what you’ve got. Even if it’s a blue, sparkly muu-muu.

  • Respond here: iwanttowork@mortaragency.com

    April 6th, 2011

    Fight The Power.

    Screen-capture

    Did you know your power bill comes with options?
    As far as we know, there is no "I'd Rather Pay With Candy Beans"-option as of yet, but…there are options. You might be eligible for a Low Income plan. Or a "Time Of Day" plan. There are all kinds of options out there. Have you ever heard of such a thing? Who knew? Apparently, Genability knew. So, they called us. Asked for our "I'd Rather Pay Using Candy Beans"-option. Mark agreed. We beat him senseless, and then got a more…traditional agreement agreed to. Then, we went to work.

    The result? We are proud to present whatsmypower.com -  a brand new website that makes sense of energy costs. It's simple. It's pretty. And it's smart. Kind of like Mark. Kind of.

    Anyway, if you use energy, you'll want to check it out.

    March 23rd, 2011

    Good Design, Good Cause…You Know What To Do.

    Japan-aid_blog

     

    GAMA-GO got with local letterpress house Hello, Lucky! to produce these limited-edition posters. All the money goes to relief for Japan. Check it out.

    January 11th, 2011

    What’s in a (venture capital) website ? Or how we won our first Freddy.

    Had to reblog Atlas Ventures, Fred Destin's January 10 take on what makes for a great VC site.

    Not only becuase he gushes about the Matrix site (thanks Fred):

    "Best Overall Design Award: Matrix

    You can take issue with the small fonts and the relatively classic feel of this website, but as a piece of VC web design the Matrix Partners effort does its job wonderfully well.  Lead with entrepreneurs, clear navigation bar underneath, direct access to subsections from the navigation bar, clean and clear interface etc.  It’s rich and deep and easy to navigate.  They even manage to make some of their quotes work, because they keep the endorsement implicit.   See Marc Fleury’s: “everybody told me JBoss would never succeed”.  Nice touch."

    But also because he makes some great points about the lack of differentiation in VC marketing:

    "One of the challenges that all venture capitalists are dealing with is that we are all peddling essentially the same product.  Funding “disruptive innovation” ?  Check.  Backing “world class entrepreneurs” ? Check.  Building “World class companies” ? Check.  Bizarrely no one wants to back dimwits with no ambition.  To make the copy less obvious, some firms like Flybridge tone the style down and talk about working with “great entrepreneurs to build innovative companies”.  At Atlas we went down the same route and talk about “partnering to solve difficult problems”.  And since “disruptive” is the most overused word in the history of innovation, we got cute and talk of “non-linear innovation”…"

    Full post here.