Category: Uncategorized
May 29th, 2008

Brian Morel – Chemist, Copywriter, Bon-Vivant.

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Click the image for a peek at the answer key.

If this kid doesn’t pursue a career in chemistry, he may have one in copywriting.
School may be shaking his faith in humanity, but his answers to this exam – and the fact that his teacher gave him a 100 anyway – restores ours.
Anyone who can tie "kinetics" to "bow-chicka-wow-wow" is alright with us.
Pencils down!

Did we keep our eyes on our own paper? Yes But No But Yes. (But no.)

Posted by MortarMark in Uncategorized
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May 23rd, 2008

In Which Renata Pays For Her Transgressions.



Who schedules a frickin’ meeting for 4:30 on a Friday?
4:30 on the Friday before Memorial Day weekend?
Who does this?
Renata, that’s who.
Allow her to make it up to you with this dang funny video from Weezer.

Posted by MortarMark in Uncategorized
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May 15th, 2008

Things younger than John McCain

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While we’re on the subject of Republican presidents (and hopefuls), let’s talk age-ism and all things younger than 1936-born John McCain. Great blog. Among the more surprising and amusing…

The Golden Gate Bridge – 1937
The Cobb salad – 1937
LSD – 1938
and… Velcro – 1958

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Thanks to Fallon Planning for the tip.

Posted by MortarMark in Uncategorized
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May 14th, 2008

Weak Mind. Strong Brand.

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Check out these portrayals of The Decider in ads from around the world.

When you’re building a brand, nothing works better than consistent performance.

Xerox = copies.
Kleenex = tissues.
Dubya = "I know how hard it is for you to put food on your family."

Sigh.

Thanks to Catalina and the good people at the New Progressive Coalition for the tip.

Now, watch this drive.

 

Posted by MortarMark in Uncategorized
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May 9th, 2008

Lo-Fi Love.

Little budget. Big love. Well done.

Posted by MortarMark in Uncategorized
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