This list of no-nos was cannibalized from SLOG.

Things you shouldn’t say when asking [any calendar editor] to publicize your event:

“Oh, you guys don’t just publish anything?”
“How long should the press release be?”
“We’d like to advertise, but y’know, for free.”

And the one that no one here has ever muttered angrily under their breath after hanging up with a snarky editor:

“Oh, so our event’s not cool enough?”

Mortar’s latest PR client Addison Avenue, one of the country’s leading credit unions, makes members’ lives easier by catering to all their financial needs online and, for most, on the job site.

We would like them to open a branch here at the Mortar but that will have to wait until the construction projects for our new in-office swimming pool, polo field and café are finished.

Mortar will roll out a national media relations program to showcase Addison Avenue’s wealth of financial experience, member benefits and exemplary customer service, not to mention the convenience of being able to take care of your finances at work.

For more information about Addison Avenue, check them out here.

News Flash: Headlines are important.

This headline appeared in the New York Times on Monday, June 18, 2007.

If the headline makes you wonder, then read more about Trojan’s new "Evolve" campaign. 

Good PR or bad PR? 

Sex symbol or political figure?

Either way, Barack Obama received a large amount of press with yesterday’s YouTube post by an “Obama Girl,” a new brand of people entering politics.

Public Relations experts strive to get hits in mainstream media like the New York Times, Washington Post and Fox, but now with YouTube it has become THAT easy to make a video, select “post” and get a major debut on every major network!

So, like I said- Good PR, Bad PR?